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Digital Marketing Specialist

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Job Description

Experience : 3-6 Years

Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Plan and execute all digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.
  • Measure and report on the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spending and performance based on these insights.
  • Manage content for social media platforms by creating and curating engaging posts.
  • Oversee website SEO and optimize content to ensure high search engine rankings.
  • Collaborate with cross-functional teams (content, design, and sales) to maintain brand consistency and alignment with marketing goals.
  • Stay up-to-date with the latest digital marketing trends and best practices.

Requirements:

  • Proven experience in a similar Digital Marketing role.
  • In-depth knowledge of various digital marketing channels, including SEO, SEM, SMM, PPC, Email Marketing, and Display Advertising.
  • Hands-on experience with SEO, Google Analytics, and CRM software.
  • Strong analytical and problem-solving skills to optimize content and campaigns.
  • Familiarity with web design, HTML, and content management systems.
  • Excellent communication and interpersonal skills.
  • Bachelor’s degree in Marketing, Business, or related field preferred.
  • Certifications in Google Ads, SEO, or related areas are a plus.

Employment Status

Full Time

Educational Requirements

B.Tech

Experience Requirements

3 - <5 Years

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